Printing brochures can be a difficult and stressful task. You want them to be perfect; you want them to attract customers and relay the information that you need to give them. And while no amount of information will completely erase the anxiety you feel, here are a few tips to help you design your next brochure printing project:
Use Color Strategically
As a general rule, the more color you can afford to use in your brochures, the better. Two colors are better than one, or none. And full color is by far the best option – if you can do so and still stay within your budget. With that being said, however, you have to be sure that you use colors correctly. What you want to do with color is use it to put the focus on the primary selling features of your brochure.
Spring for Glossy Paper
Another aspect that can enhance or derail your brochure’s quality is the type of paper used. If you can afford to (and it is not that expensive to do) use glossy paper for your brochures. It looks significantly better and more professional. And, it feels better, too.
Be Brave, Write Less
Try not to pack every bit of information and promotional material you can think of into your brochure. That will just overwhelm the reader and they will throw your brochure into the dumpster. Focus on one of two of your best selling strategies and that’s it. Sometimes, less is more; remember that.
White Space is Good, Too
Just like you want to avoid using too many words, you also don’t want to use too many images or pictures. White space is a very effective tool that you can (and should) use to your advantage. It puts things in perspective, and allows you to arrange things in such a way that your primary points remain the primary focus. So keep a healthy amount of white space on the page.
Use a Readable Font
You might be tempted to use a fancy font to make your brochures stand out. But you would be better off using a boring, readable font. Customers are not going to care how great a font looks if they can’t figure out what you are trying to say. Use basic fonts – Times New Roman, Calibri, and Serif – that everyone is familiar with. They may be boring, but your customers will be able to read them, and that is more important.
Now, as I said, these are just a few tips to help you avoid some common mistakes. You still have to do the hard work of deciding what your brochures will say, and how to design them. So get back to working and stressing out.
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