Ford Autos And The Environment

In addition to the advanced technologies and management methods that transnational corporations have brought to China, they have introduced many corporate concepts, most notably that of corporate accountability/responsibility. Since 2000, Ford Motor (China) Ltd. has awarded RMB 1 million (US $ 125 000) annually to those making outstanding contributions to environmental protection. The award, given with the aim of promoting active environmental protection, has been commended thoughtout Chinese society.

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Most people are aware that automobiles are a main source of environmental pollution, yet cars are indispensable within a modern society. As a leading auto manufacturer, Ford is aware of its responsibility to lessen the damage that the internal combustion engine wreaks. One of its environmental protection endeavors is the Ford Motor Conservation and Environmental Grants.

From 2000 to 2003, Ford's losses hit US $10 billion, but it was nevertheless during this period that the Ford Motor Conservation and Environmental Grants came to China. Bill Ford, great grandson of the company's founder Henry Ford and current chairman of Ford Motor Company, personally approved the award.

After six years of effort and an investment of RMB 15 million, 95 conservation projects have now been funded. They include rescuing endangered species, fighting desertification, tree planting, ecological surveys, and environmental education. This Ford-built platform has given Chinese NGOs and individuals a greater opportunity to participate in environmental protection activities and also helped to raise public awareness on the issue. The grants provide further incentive for all to care for the environment. The Seventh Ford Motor Conservation and Environmental Grants, whose theme is "Innovation, Development and Harmony between Humanity and Environment," were launched nationwide on April 18, 2006. The awards ceremony will be held in late September.

Foud's activities have won the company praise and admiration in all sectors of Chinese society. In 2005, the Ford Motor Company won the "Best Corporate Citizen Behavior Award" for the second time, in recognition of its active promotion of environmental protection. In 2006, the China Environmental Protection Foundation awarded Ford the "China Environmental Award Corporate Environmental Protection Green Oriental Award," making it the first foreign enterprise ever to have won it.

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Yet the Ford Motor Conservation and Environmental Grants are not simply an American concept transferred to China. It has been adapted to the country's situation.

Kenneth Hsu, vice-president of the Ford Motor( China ) Ltd., explains, " The main difference is that in China the grant is called an 'award,' while in other countries it is termed a 'donation.' In countries other than China, grants are given to selected individuals and entities. In China they have a more competitive ethos, being awarded to people or enterprises that have made the most effective contribution to environmental protection. The grants thus single out unknown heroes, support conservationists, and arouse environmental protection awareness in the whole community. In the coming years we will consider setting a theme for each year that reflects China's most serious environmental problem.

In addition to its efforts within environmental protection, the Ford Motor Company performs its social responsibility in an all-round way. "I believe that there is a difference between a good and a great enterprise. A good enterprise provides excellect product and services, but also does its best to make this world a better one," said Bill Ford, CEO and chairman of Ford Motor Company.

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