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Traffic Exchanges – A Way To Get Webtraffic, Or A Waste Of Time?

By: Greger Klen

Is exchanging traffic a good way of gaining more visitors to your web site? Or, is it just a lot of hassle, with no real reward? Depending on your site, your audience and products, you can benefit greatly from these traffic exchanges.

The name Traffic exchange is somewhat misguiding, it really should be called a Click exchange because that is what you exchange in reality. Most often you get one visitor for every two sites you, yourself, view. So, you are not really sending any visitors, instead YOU are viewing other web sites, and in return, you are not getting anything more than your site viewed by like minded webmasters. Most of them will only use the system to gain more page views, they are rarely looking to buy anything, nor are they very interested in exploring the sites.

In order to take advantage of the traffic exchanges you will need the following;

A product or service, appealing to webmasters:

The only visitors you will gain from these exchanges are other site owners, trying to boost their own web site. If you can offer them something valuable, and present it in a way directly noticeable, you will get a far better result from these programs than most people.

An easy to understand web page:

The nature of the traffic received from all traffic exchanges is the same; they will click a link, button or banner, get to your page and stay there no more than the software tells them to. As soon as the counter hits zero, they will click their way to the next page. The time frame is often 20 seconds or less, so make sure you have a fast loading page with a clear message. Tell them what YOU can do for THEM. If you do not offer any services likely to appeal to webmasters, try to recruit them as affiliates by advertising an affiliate program.

As always, it is important to evaluate. While one page can do extremely well, another – similar one – can prove worthless. Don’t be afraid to make several, similar pages, often you will have the option to add more than one page, making it easy to see what works best.

To improve the amount of visitors sent to you, most (if not all) traffic exchanges offer incentives for referring active surfers. Mostly you get credits for every person you refer, as well as a percentage of their earned credits. Usually you will also receive a commission if your referrals upgrade their accounts.

The upgrade option should be used with caution. Before you upgrade, you should be very sure the traffic received actually are converting well for you. If you somehow manage to recruit many new active webmasters, the sheer amount of extra credits earned, might be reason enough to upgrade, but more often than not you should stay clear of it.

Still not convinced?

I can’t blame you, the traffic derived from traffic exchanges won’t make or break your web site, but for some – It will work just fine.

Most programs offer you free page views as you sign up, often quite a few. This is an excellent way of trying it out. Join a few, use the free credits and see what traffic exchanges can do for your web site.

Find any traffic exchange at El Traffico, or an affiliate program to promote at Affiliates Ranker

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