What Does Voice Talent Add To Media?

There are lots and lots of voice overs that everyone hears each and every day. They fill the airwaves with the information that makes our modern world turn.

A voice-over artist is an actor or actress who uses their voice talent in order to give personality to a cartoon character or to be featured in an advertisement to name a few. The voice over can be presented live and in person or by professional voice talent someone who the audience will not see. There are many different ways to use a voice over. These can be used in character building, creative influences in film, education, or in advertising and marketing.

One of the most common ways to use voice overs is in animated films and television. For instance, animated characters (like the kids from the show ‘South Park’) are animated. They need voice-over artists in order to give them personalities and to make the show work. There are times where well movie stars are used as the voice actors, such as Mike Myers and Cameron Diaz, who played key rolls in the ‘Shrek’ movies, or, it is a specialized voice actor, not a screen-actor who portrays the characters. Obviously, using an actor’s voice is critical to building the animated character and making them seem believeable.

In other instances, there are no animated characters, but the need for off screen articulation is still there. A voice-over can be used to create an ironic twist, or to make a statement in the film. This is the creative device. It can be a member of the cast narrating, or miss-matched voices speaking and the narration does not match the characters on screen. This creates a sense of chaos and lends to the movies’ inventiveness, such as the film ‘Fear and Loathing in Las Vegas’, wherein this technique is applied.

Moving away from film usage, voice-overs can also be used for educational or descriptive purposes. The TV news is presented with video clips and commentary by the reporters, who are describing and explaining the significance of the
clips being shown. Sportscasts also have spoken comments, particularly when cast over the radio. There are also voice-overs that are used as commentary by a critic or historian, possibly even directors about when a new movie or DVD will be released.

Sometimes, instead of just commentary or news programs, voices are also used for advertising and marketing applications. We don’t the artist that is speaking in the advertising or marketing ad, but we hear it on TV, radio, in stores and shopping malls, to name a few places. Voice-overs were primarily used on radio, but since the development of the TV, this practice has crossed over into TV as well.

Some well known and memorable voice-over artists are Hank Azaria, Nancy Cartwright, Hal Douglas, & James Earl Jones. These artists and the utilization of their voice over talents are ubiquitous in many different facets of our daily lives. It is not just for show business. It can be used commercially or creatively, and almost everyone come into contact with it daily.

About The Author: Terry Daniel Provides Voice Over Services for Every Kind of Media and His Voice Over Talent Has Been Heard Around the World. Listen to His Demo at:AmazingVoiceTalent.com

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