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Christopher Carter's Articles in eCommerce

  • A Better Web Experience is on The Horizon
    Recently Apple announced the iPhone 2.0, renamed "OS X iPhone" and an interested new Operating System Upgrade called "Snow Leopard 10.6.” The interesting part about these is how the two releases interact together.

    "Snow Leopard" will not be a major upgrade like "Leopard" but a more of a speed and stability upgrade which will allow its devices to operate smoother. They are also going with a full Intel 64 bit processing for speed and more stability thus dropping Power PC support.
  • A Human Centered Approach In The Office
    Employee satisfaction is highly correlated with job performance and productivity. There are numerous factors that affect worker satisfaction, however, recent research indicates a strong relationship between workplace design and employee satisfaction. According to a recent study, workplace design that allows employees to control their work environment increases satisfaction and productivity. That is, workers with control over their working space consistently report greater satisfaction with their jobs.
  • Adwords Management and Its Importance to You
    The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existent Adwords Management.
  • Bold New Choices in Freestanding Office Furniture
    Today the term freestanding office furniture has evolved from "what else is there?" to become one of the many choices available for office facility planners and interior designers. This contrasts to the time when the office landscape consisted only of freestanding desks, tables, files and other accouterments whose design and style, if any, depended primarily on the status of the office occupant.
  • Converting Visitors to Buyers
    Search Engine Marketing is only 50% complete when you start getting visitors to your website in volume due to successfully achieving high rankings for your targeted keywords. You now have visitors … now you need buyers.

    No one knows on day one what will convert visitors to buyers. We know that the first objective is to get the attention of the buyer within a few seconds because that is all the time you have to “grab” the visitor.
  • Customized Cubicles without Sticker Shock
    For many the workspace is a home for one third of the day. While there are variations in time of occupancy during the work week, an employee’s home away from home says a lot about the employee and the company for whom he or she works.
  • Declutter Your Office: File and Storage
    As the nation's workforce grows businesses adopt strategies to maximize work area and minimize lost space. This translates into smaller individual offices and larger collaborative areas. The trend towards smaller personal work spaces, however, creates new problems for businesses. One of the most pressing issues in today's corporate environment is managing and storing information.
  • How To Properly Mix Paint By Weight
    Formulating and mixing industrial and automotive paints requires mixing some of the ingredients in very precise amounts. Many of the base materials do not have to be carefully controlled. But those ingredients that determine the color can be very critical. Small differences between batches can result in very noticeable differences in color. Industry requires that color remains exactly consistent from batch to batch, and over time.
  • Search Around the World - The Google Reality
    It is now estimated that there are over 1.5 million searches conducted worldwide EVERY MINUTE! With the exception of China, Google dominates around the world just the same way it has in the US since its inception about a decade ago.
  • Search Engine Advertising
    Search Engine Advertising is a term I see from time to time that is inherently confusing. Some use this term interchangeably with Sponsored Search or Pay Per Click Advertising as in Google Adwords. Of course, these are actual advertisements that are tied to specific keyword phrases. As such they are targeted advertisements because they are only viewed based on the keyword itself. Others use this term to mean Organic Search Engine Optimization or SEO which in fact are not advertisements. Rather, these are listings based strictly on relevance as rated by the search engines themselves.
  • Search Engine Marketing Consultants
    Search Engine Marketing Consultants, as the term “consultant” implies, provide analysis, guidance and usually implementation of Search Engine Marketing strategies and procedures. However, the definition by itself does little justice to the important areas of emphasis that you must look for in a true SEM Consultant.
  • The Different Displays of Industrial Scales
    Graphical User Interface, or GUI, is a very popular word in the description of a machine to human interaction. In order to be useful to people, nearly every mechanical or electronic device has to have a method of telling it what to do, and seeing what it is doing. Some of the earliest types of user interfaces were simple levers, that allowed a mechanism to be placed into one condition or another. This might be for a plow, or other similar device. Mechanical gear shifts still use this type of action.
  • Website Optimization
    Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO. However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even "tricks".

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