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10 Keys to Small Business Marketing the biggest mistake that most small businesses make is trying to market themselves to the wrong customers. Usually, small businesses advertise in a way that is meant to appeal to everyone, when they should be targeting a very small group of people. The Informed Buyer The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind. Don’t Always Give Discounts There are some companies that seem to do nothing but discount over and over again. They send out discount coupons, they have poster printing done with the massive word discount plastered over all of them. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. Do You Know the Two Types of Brochures? Brochures can serve two main functions: either to attract attention or to give details of your product or service. Deciding on what you want your brochure to function as is your first step to good brochure design. Original Marketing Techniques Summertime is generally when sales slow down and businesses have some down time. This is the perfect time to put some energy into trying some original marketing techniques. If you generally rely on catalog printing or newsletter printing during summer months, try something new or create a twist on your tried-and-true marketing tactics. Your Brochures: A Reader And A Keeper When you want your brochures to do more than what they are intended for, you need to give them that extra stretch that will make your brochure printing pieces keepers, instead of just plain readers.